SEO Terms & Definitions

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SEO Terms & Definitions.

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ANCHOR TEXT

Anchor text refers to the text within a hyperlink.

ARTICLE MARKETING

Within the context of search engine optimization, article marketing is the act of publishing articles online to help grow your web presence.  Over time, article marketing can lead to a lot of inbound links from other websites to yours. As your articles circulate and get published on blogs and websites, you’ll have more and more inbound links. This contributes to your link popularity, which in turn improves your search engine ranking.  More articles. More links. Better search engine ranking.  The key to article marketing is (A) writing good articles to begin with and (B) finding good places to publish them.

BLACK HAT SEO

Ask 10 different search engine optimization people to define black hat SEO, and you’ll probably get ten different definitions. Here’s how we define it. When you use an SEO technique that’s outside of Google’s guidelines for webmasters, you’re practicing black hat SEO. You also run the risk of having your website removed from Google’s database entirely. That means nobody will find your website at all, even if they search for it by name. SEO Redefined does NOT use black hat SEO techniques because we think they are a disservice to our clients. Even if a client asked us to use these kinds of techniques, we would decline. We don’t want that kind of reputation.

BLOG

A blog is a website that’s made up of short posts, ideas or articles published in reverse chronological fashion. This surely over-simplifies it a bit. But it helps to start with the absolute basics when learning a new term. Blogs are easy to publish, even for somebody with no web-development skills. If you can type an email, you publish a blog. Because of this, bloggers usually publish new content often. This is one of the reasons blogs help with search engine visibility — the fresh content keeps search engines coming back regularly. Blogs also help with SEO because of their social nature. Other bloggers will be apt to link to your blog if you publish thoughtful content or insight. This contributes to your link popularity, which in turn improves your overall search engine visibility.

DEEP LINK

A deep link is simply an inbound link to one of your internal pages. In other words, it’s a link from another website that links to the inside of your website, as opposed to the home page.  Deep links can help increase the visibility of your internal pages, thus improving your website’s overall visibility.  When link building, many people focus solely on the home page of their website. That is, they seek to acquire links pointing to their home page. This will help with link popularity, but it’s much more beneficial to have some links pointing to your home page, and other pointing to your internal pages.

DIRECTORY

Basically, a web directory is a big list of websites organize by category.  Directories differ from search engines in that directories are human-edited. That is to say, directory editors actually review websites for legitimacy and relevancy before adding them to the directory. Search engines, on the other hand, add websites to their databases automatically and without human intervention.  How Do Directories Affect SEO?  Directories are a good way to get those all-important inbound links to your website. When you website gets listed in an older, well-established and high-ranking directory, you’ve just earned a link from that site. Remember, when it comes to link popularity, links from high-ranking websites relevant to your own website contribute the most to your search engine ranking.  Not All Directories Are Created Equal.  It’s also important to note that directories range from excellent investment to waste of time — just like any other type of website. I point this out because most directories charge a small fee for reviewing your site before inclusion. Obviously, you don’t want to waste your time and money on a directory that offers little value, so it’s important to screen them first.

DOMAIN AGE

Domain age is just what it sounds like — the age of your website domain. Your domain is where your website resides, and it’s also referred to as your URL or website address.

GOOGLE AdWORDS

AdWords is Google’s pay-per-click search engine advertising program. Entire books have been written on the subject of Google AdWords, because it’s a complex topic. But I’ll give you a brief overview to help you decide whether or not it’s something to investiage further.  AdWords is Not SEO – AdWords is a type of search engine marketing, but it has little to do with search engine optimization. With SEO, pages appear in search results because of things like link popularity, relevance, domain age, etc. But with AdWords, websites appear in search results because they have paid to be there.

HTML

Basically the code behind web pages.

INBOUND LINK

An inbound links is exactly what it sounds like — a hyperlink from another website that leads to your website. If I were to put a link to your website on this page, I’d be giving you an inbound link.  Links today are what keywords were several years ago. The hottest topic in SEO. Most search engines, and Google in particular, use link popularity as one of several criteria to evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound hyperlinks from other websites to yours.  When it comes right down to it, both “offsite optimization” and “link building” both have a common goal – to increase the quantity and quality of inbound links coming from other websites to the target website. This increases link popularity (another industry term), which in turn improves search engine visibility and ranking.

INDEX

In search engine optimization, the term “index” is both a noun and a verb. A search engine indexes your site, meaning it adds your site to its index.  Basically, an index is a huge database of websites that a search engine has found, evaluated and indexed. This will make more sense if we talk about the basics of how search engines work – A search engine grows its index / database through the use of robotic web crawlers (often called spiders). When the search engine spiders find a new website (or one that they’re revisiting), they crawl through the site to index as many pages as they can reach.  If Google does not have a particular web page or site in its index, nobody will be able to find that page by searching in Google … because they’re actually searching Google’s database as opposed to searching the entire web.

INTERNAL LINK

A link within your website. In other words, it’s a link from one page of your website to another page of your website.

KEY PHRASES

In order to get the most benefit from your real estate SEO program, you need to invest some time in building a list of key phrases. By key phrases, I mean phrases your target audience would enter into a search engine when researching services like yours.  A lot of people guess at their key phrases, assuming that everyone else searches the same way they do.

KEY PHRASE RESEARCH

Key phrase research is the research done to find out how your ideal prospects are actually using the search engines.

LANDING PAGE

In search engine marketing terms, a landing page is the page a visitor arrives on after clicking through a link or an advertisement.  For instance, in a pay-per-click program like Google AdWords, you’re allowed to determine where you want your visitors sent after they click on your Google ad. This would be your landing page.In real estate search engine optimization, however, the landing page is not as easily controlled. When your website comes up on a search, it’s usually the home page that appears. That’s because most inbound links usually come to a website’s home page. So in these cases, the home page would be the landing page — where your visitor “lands” after clicking through the search results page.  But it doesn’t always happen this way.  What to Take Away – You never know where somebody will enter your website. So in a certain regard, you should think of each page of your site as a possible landing page. Make sure you have a call to action on every page, easy-to-use navigation, a prominently displayed phone number or “contact” link, etc.

LINK BUILDING

Link building involves increasing the number of inbound links pointing to your website from other websites. Link building is a fundamental part of real estate search engine optimization.  Most search engines, and Google in particular, use “link popularity” as one of several criteria to evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound hyperlinks from other websites to yours. So with link building, the goal is to increase link popularity in order to increase search engine ranking for certain key phrases.

OFF-SITE OPTIMIZATION

Off-site optimization refers to actions taken outside of a particular website to make it more visible to search engines. Offsite optimization is basically interchangeable with the term “link building.”  When it comes right down to it, both “off-site optimization” and “link building” both have a common goal – to increase the quantity and quality of inbound links coming from other websites to the target website. This increases link popularity (another industry term), which in turn improves search engine visibility and ranking.  Off-site optimization (link building) is one of the key aspects of our full-service SEO program. If you want to optimize your website for better search engine rankings and traffic levels, contact us today.

ON-SITE OPTIMIZATION

On-site optimization refers to actions taken on a website to make it more visible to search engines. When done properly, on-site optimization combines element of website usability, proper website coding, and plenty of quality content.  On-site optimization is one of the key components of our full-service real estate SEO program. If you want to optimize your website for better search engine rankings and traffic levels, contact us today.

REAL ESTATE SEO

SEO is search engine optimization. It’s the act of improving one’s website for better search engine visibility and ranking. Real estate SEO, then, is search engine optimization for a real estate website.  Real Estate SEO – (noun) The act of improving a real estate website for better search engine visibility, with the end goal of (1) improving the reader’s experience, (2) increasing usability and conversion, and (3) increasing the overall profitability of the website.  SEO Redefined specializes in optimizing real estate websites for better search engine ranking and traffic levels. If this sounds like what you’re looking for, please contact us today.

REAL ESTATE SEARCH ENGINE PLACEMENT

Basically, real estate search engine placement is exactly what it sounds like — the placement (or ranking) of a particular real estate website on a search engine results page (SERP).  Real estate search engine placement is important to real estate agents, because good search engine placement can mean a steady stream of traffic to your real estate website.  Targeted Search Engine Placement – Search engine placement is only valuable when it focuses on the right phrases. We want good real estate search engine placement for phrases that match the real estate services provided. Even more importantly, we want good search engine placement for phrases people are actually searching for online. This gets into the topic of key phrase research.  Search Engine Placement is Only a Beginning – It’s also important to realize that real estate search engine placement is only a beginning. Sure, it will help people find your real estate website, but you must do something to convert that web traffic into web leads. This gets into the topic of website lead generation.  Want Better Search Engine Placement?  If you’re not satisfied with your real estate search engine placement, contact us about our real estate SEO services. We can help you improve your search engine placement in major search engines like Google, Yahoo and MSN.

TITLE ELEMENT

Search engines put a lot of emphasis on HTML title elements. You can find the title element within the HTML code that makes up your web pages. Just right-click on a web page and select “View Source.” The title element will be near the top, between two tags labeled as “title.”  When your website shows up on a search engine results page, the title appears prominently above the listing. In this way the title acts like a headline, trying to lure searches to click your listing over the other nine results on the page.  Creating functional page titles requires a combination of copywriting skills, SEO knowledge and key phrase research. If you’re lacking any of these ingredients, not to fear! We can help you.

WHITE HAT SEO

The ethical way – or “common sense” way – to optimize your site!

 

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