If you own a business, you know how important it is for users to visit your website. After all, that’s where they can learn more about your products, services, and your brand.
But what if you’re just not getting the website traffic that you need to boost your brand into industry stardom?
Though implementing an organic SEO campaign doesn’t guarantee that your business will become a household name, it can and will ensure that your website ranks highly in search engine results pages (SERPs), which can get you more site traffic and more sales.
If these results are something you’re after, read on to learn about the basics of organic SEO, an example organic SEO strategy, and how it’s a game-changer for your business.
What is organic SEO?
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages.
Why is organic SEO important?
Organic SEO matters in organic marketing because a staggering 75 percent of searchers don’t even click past the first page of results. If you’re not ranking highly, you guessed it — your website won’t get any traffic, which means your site will struggle to bring sales and leads to your business.
Companies also need to pay attention to organic search engine optimization because users rely on search engines to find what they need. Over 90% of online experiences begin with a search engine, like Google.
If you don’t appear at the top of organic search results, you’re giving away revenue.
In fact, organic traffic captures more than 40% of revenue. Not to mention, search engines deliver a close rate that’s eight times higher than traditional marketing. Search is a valuable marketing channel that’s waiting to drive revenue for your business.
You just have to start optimizing your site for organic SEO.
How much does organic SEO cost?
Prices for organic SEO depend on several factors, from your strategy’s aggressiveness to your SEO agency’s pricing model. On average, companies will invest $1500 to $5000 per month. If using organic SEO consulting services, rates range from $100 to $300 per hour.
Google’s relationship with organic SEO
Let’s talk about how ranking works, and how organic SEO and Google are connected.
Before we can talk about organic SEO, it’s important to understand Google, and why it plays such a big role in your organic SEO strategy.
Google as a search engine has a big responsibility. The most popular search engine’s main goal is to ensure that when a user provides a search query, it returns the most informational, beneficial results possible.
Google wants the results it delivers to be all-encompassing resources that match the search intent of users — the information they want to find when searching online.
Not only that, but Google also cares about the experience that its users will have on a website, so it also looks at things like the user experience a website provides, page speed, and dwell time.
All of these site factors play a big role in organic search rankings and where your site appears in SERPs.
How does organic SEO work?
If Google’s main goal is to provide the best possible results for users, the goal of organic SEO is to create a website and content that is worthy of Google’s top ranking.
If you want your website to rank highly in SERPs, it’s crucial that you implement organic SEO.
An organic SEO strategy consists of techniques that work together to improve your website.
Some organic SEO strategies include:
- Keyword research: Researching the keywords you should target so your website appears at the top of SERPs when people search keywords and phrases related to your business.
- Content creation: Creating various types of content to target valuable keywords for your organic SEO campaign.
- Creating an internal linking profile: Ensuring that your site pages include links to other pages on your site so search bots can appropriately crawl and index your site.
- Adding multimedia to content: Adding visual elements like images, infographics, and videos to your site pages to engage visitors and encourage them to spend more time on your site.
- Ensuring your site is easy to use and aesthetically pleasing: Simplifying your site’s navigation so visitors can find information quickly and efficiently, ensuring your buttons and forms load properly, and updating your site’s design.
- Optimizing page load time: Making sure your site pages don’t take longer than two or three seconds to load to prevent people from leaving or bouncing from your site.
- Adding image alt tags: Adding descriptive text to your images in code to ensure that Google can understand what the images are and how they relate to the content.
